New article written by Ben Dickson, published by AppsZoom about apps in 2016.
Everyone dreams of building the next multi-million-user app that will bring fame (and money) for the team and the company.
If you’re making plans to develop a new app in 2016, and you have no clue what kind of app will appeal to users, the best place to start from is looking at the statistics of the mobile app industry in 2015. This will give you insights on where the trends are heading, what will users be looking for, and which app categories are the most likely to take the lead in download and usage in the year to come.
A report released by the Yahoo-owned mobile analytic firm Flurry found a 58% increase in mobile app usage in 2015. Usage is defined by the number and duration of sessions in apps. Although the number shows a slight ebb in comparison to 2014 (with 76% app growth), it is stunning nonetheless. And what’s more important is that 40% of the 58% came from existing users, which means mobile users are spending more and more time with their apps.
Which app categories are leading the market?
It’s no use developing an app that is going to have no audience – so you must know in advance what users are looking for. The following graph, which comes from the Flurry report, shows that most app categories – with the strange exception of games – have enjoyed improved usage in the past year.