Have your competitors recently redesigned their website? The answer is yes if they have made changes that improved their rankings substantially and ended up pushing you down in searches. In that case, you will need to make some alterations to your site. If you’re not near the top of SERPs, analyze what changes you can make to your site to maintain an edge in search.
However, maintaining an edge in search shouldn’t be your only goal. A precise process of redesigning your website drives traffic to your website as well. A site’s redesign project consists of several factors and it doesn’t necessarily mean you need to change every single one of your website’s elements. Perhaps just using a specific color or adding real photos would draw your visitors’ attention!
Since a website already exists and is one of the fundamental elements of your marketing strategy, it’s important to be sure that it is still aligned with your newest marketing plans and helps you achieve your online business marketing goals. If you have low conversion rates and aren’t happy with your result, it’s time to make necessary changes that’ll not only appeal to your visitors but also turn them into leads.
What changes can you make to your website to boost your image, traffic, ranking, leads, and sales?
• Looking good and attractive:
A strong visual design of your website should always be your focus and it should catch the eye of any visitor. Good styles for your web pages, as well as the design, layout, and variations in the display for different devices and screen sizes aim to excite, inspire, and encourage participation.
Therefore, make your website memorable through an extraordinary design.
• Functionality and user-friendliness:
If your website isn’t as functional and user-friendly as it should be, your traffic could suffer. Your visitors should easily find the contact information, main services or products, and other important content on your website. If your site navigation is confusing and its service and product offers are not completely up-to-date, you’ll lose your audience, and this is because you should be helping people find your content, not showing them a new way to get around your website! When your navigation shows your main services or products, your site will communicate instantly.
• Responsive website redesign:
Your website should have the technology to automatically respond to the user’s preferences and be able to keep up with the endless number of devices that the user uses these days, such as the BlackBerry, iPhone, iPad, Kindle, etc. When the user switches from their laptop to iPad or smartphone, your website should routinely switch to accommodate for resolution, image size and scripting abilities. If it’s not, you will suffer the consequences of losing visitors from these devices, which means losing leads and even customers.
Undoubtedly in the next few years, we’ll need to design for many additional inventions and devices!
• Content-management system (CMS):
Certain CMS services simplify the process to increase search engine rankings. Are you currently using a CMS? If not, then you should absolutely include one in the new site to be able to easily update your website content without knowing how to code and relying completely on a developer.
But if you already have a CMS, consider whether it’s worth exploring another one on the market to find a better fit.
In this sense, a redesign project includes many aspects that develop your existing website and make it the biggest contributor to your business, showing you a return on investment within a short period of time.
WELL, ISN’T IT TIME FOR A WEBSITE REDESIGN?!