Having a strong online presence is actually very vital for your marketing strategy, no matter what size your business is or what industry it belongs to.
What do we mean by online presence?
Your first impression on the internet is your website . This is what makes you visible.
So, a business that maintains a website is more likely to receive traffic just by simply being there.
According to Google, 97% of consumers use the web to search for local businesses. This means that the vast majority of your potential customers are online.
Therefore to survive and compete your competitors, you definitely need the online presence.
How would you survive or compete?
Your website (online presence) must meet the days’ standard and technology. You can test your company credibility presence with the following 8 key factors.
1. SEO and higher presence on Google search
Search Engine Optimization is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their searching ranks. When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which website (or blog) should be shown in the first place, second, third etc.
Therefore, optimizing your website for search engines will give you an advantage of being ranked higher and eventually appearing on the top 10 results.
2. Customer attraction and more sales
As much as you want search engines to be impressed by your page, your customers will also get frustrated by difficult processes and navigation. A website should be UX (User Experience) and User-friendly. This will ease your visitors to click or search where they exactly have to instead of navigating throughout to find what they are looking for. As a result, this will attract more customers to surf your website.
3. Responsive and Mobile Friendly
As we move forward and with technology booming, mobile web use is strongly outweighing PC use. There is even going to be a 300% increase of it in 2017 . It’s more important than ever to have a responsive website for your business, unless you want to lose a considerable portion of your potential customers.
A responsive website will allow the website to flex and adapt to the size of the screen it’s being viewed on such as laptop, desktop monitor, smart phone, or tablet. It is an ease of reading and navigation with a minimum of resizing, panning and scrolling.
4. Content creation
Posting informative, educational, reliable and up-to-date content on your website will earn the trust of your visitors and give them a reason to revisit you more often.
Constantly fresh content will also give you an SEO advantage, as well as a good inbound marketing, as most search engines will favor sites that have up-to-date content when it comes to ranking results.
5. Attractive and eye-catchy Home Page
The Home Page is the heart of your website.
Website design isn’t about the company or the designer; it’s about the person whom you’re trying to “impress”. This design should include some important factors including the flow and navigation, how your brand is reflected and recognized, use of colors, REAL meaningful and high quality images that add to the value of your company.
6. Stronger security and bug free
Website security is very important as it is your 24 hour marketing tool. Therefore, a single security breach might have high costs for you and have a huge impact on your customer’s trust.
7. Faster loading
Time has become a really important factor in people’s lives. No one has the time to wait for your website taking a lifetime to load and open. An average person is not bound to stay on a website that loads over 3 seconds.
So with a faster loading you will keep your customers happy, reduce your bounce rates and will also help your Google credibility.
8. Having new features
Integrate new features into your site – like analytics to check your viewers and increase in popularity, images to attract, a blog to do your daily information, social media interfaces for inbound marketing and video galleries for a better understanding and attention grabbing.
Ok, you’ve reached the end of the article. Does your website comprise of all the above features and key factors?