People can now set reminders in other services like Google Now, Keep and Inbox, and have them show up in their calendar, informing them of what they have to do during the day. Reminders are meant to help people take care of what they need to do, and will follow users around at the top of their calendar until completed.
It’s a good feature for marking down something like, “pick up groceries,” and then having that reminder follow users across many of the Google services that they use, from their computers to their smartphones and tablets.
The feature was first added to the Google Calendar mobile apps last year and is now making an appearance on the desktop.
Uniting that capability across platforms may help draw more people into using the system, which competes with a whole bunch of other offerings, including Microsoft-owned Wunderlist, Outlook, and Apple’s Reminders app on the Mac and iOS.
The move is especially useful for Google’s competitive chances against Microsoft Outlook, which has built-in support for reminders, alongside users’ calendar and email information.