Everyone likes fast websites.
Believe it or not, so does Google. And… faster websites make more money!
We all know that slow loading websites are annoying and you can’t count how many times you have hopped to another website just because the first one you visited loaded too slowly.
Well, it’s actually interesting to know that slow websites not only damage your site ranking in Google, they come to be a failure to attract visitors to your website.
A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions. Very slow sites are a bad user experience – and Google is all about good UX these days.
You lose visitors, you lose conversions. You lose dollars!
Who would have thought that page speed played such a big role in website revenue?
If you don’t deliver fast enough, your visitor will probably get the same thing somewhere else and you’ve just handed over your potential customer to your competitor.
That’s why it pays to make a website fast.
By improving the speed of your website, you can increasingly improve your conversion rate. In fact, on average, just one second shaved off your load time can boost conversions by 7%!
The faster you can make your site, the more likely your visitors are to stick around and buy something from you. While those extra one or two sales or leads per week may not seem like much, over time, they’ll definitely add up!
As our infographic shows, website speed can lead to some dramatic changes.