Promo-SDK-header

The basics of mobile app cross-promotion

  “You scratch my back, I’ll scratch yours.” This is the adage we use when we help each other accomplish difficult tasks. The equivalent of back-scratching in mobile app marketing is cross-promotion, a very effective tactic that helps app developers and publishers reach out to their audience and increase traffic and install rates. This compelling…

Google-Play-Store

Google Play store app ranking essentials

Ranking top in app store search results is every app developer and publisher’s dream. It can quickly turn into a brand’s source of fame, install rates, and revenue. But getting there is not easy, especially when you’re competing with millions of apps that are already there and thousands that are joining the fray every day.…

app-store

How to avoid rejection in App Store

App Store’s review process for new apps can be really frustrating – and rightly so. With thousands of apps being submitted every day, Apple wants to make sure that only the ones that offer true value and have been rigorously tested will be put on display. The set of restrictions are pretty tight, and your…

mobile-app-marketing

How to deal with feedback on your mobile game

Getting feedback on your mobile game can be both a depressing and exciting experience. In most cases, we believe that we’ve created a perfect game, and we don’t expect to receive harshly negative comments, reviews, and feedback. As such, we feel crestfallen when we start seeing reviews bluntly stating “this game sucks” and “another boring…

App

Google Play store app ranking essentials

Ranking top in app store search results is every app developer and publisher’s dream. It can quickly turn into a brand’s source of fame, install rates, and revenue. But getting there is not easy, especially when you’re competing with millions of apps that are already there and thousands that are joining the fray every day.…

mobile-commerce

The benefits of mobile ecommerce

Ecommerce has already become the de-facto way of doing business for large companies and is fast gaining popularity among small businesses as well thanks to considerable decrease in the development and hosting of web applications. I already discussed in a recent post the benefits of having an ecommerce website for retail businesses and how it…