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The basics of mobile app cross-promotion

  “You scratch my back, I’ll scratch yours.” This is the adage we use when we help each other accomplish difficult tasks. The equivalent of back-scratching in mobile app marketing is cross-promotion, a very effective tactic that helps app developers and publishers reach out to their audience and increase traffic and install rates. This compelling…

app-store

How to avoid rejection in App Store

App Store’s review process for new apps can be really frustrating – and rightly so. With thousands of apps being submitted every day, Apple wants to make sure that only the ones that offer true value and have been rigorously tested will be put on display. The set of restrictions are pretty tight, and your…

App

Google Play store app ranking essentials

Ranking top in app store search results is every app developer and publisher’s dream. It can quickly turn into a brand’s source of fame, install rates, and revenue. But getting there is not easy, especially when you’re competing with millions of apps that are already there and thousands that are joining the fray every day.…

Brand

YOUR BRAND: Who do you stand for?

Many people think corporate identity is your logo…but that is a strong misconception. Corporate identity represents your brand, visually. It’s not your logo, your website, your name or your product. It’s your company’s identity. It’s the physical expression of your brand, the image to represent your business. It’s exactly what sets your business apart from…