Brand

YOUR BRAND: Who do you stand for?

Many people think corporate identity is your logo…but that is a strong misconception. Corporate identity represents your brand, visually. It’s not your logo, your website, your name or your product. It’s your company’s identity. It’s the physical expression of your brand, the image to represent your business. It’s exactly what sets your business apart from…

mobile-commerce

The benefits of mobile ecommerce

Ecommerce has already become the de-facto way of doing business for large companies and is fast gaining popularity among small businesses as well thanks to considerable decrease in the development and hosting of web applications. I already discussed in a recent post the benefits of having an ecommerce website for retail businesses and how it…